BURGER Rex® Germany: Serving up an integrated Information technology infrastructure that'southward built to guild

Virtually BURGER Rex® Germany

Founded in 1954, BURGER KING® is the second largest fast food hamburger chain in the world, serving affordable nutrient and beverages in 100 countries.

Industries: Retail & Consumer Appurtenances

Location: Deutschland

Products: Google Cloud, App Engine, BigQuery, Deject CDN, Deject DNS, Cloud Functions, Cloud Memorystore, Cloud SQL, Compute Engine, Cloud Memorystore, Google Workspace, Gmail, Calendar, Google Bulldoze, Google Meet, Google Run across hardware

Nearly Cloudwürdig

Cloudwürdig is a leading deject service provider based in Federal republic of germany, specializing in the implementation of Google Deject.

BURGER Male monarch® Germany congenital its internal franchise platform and data warehouse using Google Cloud and Google Workspace, making it easier to connect with franchisees and provide a ameliorate customer experience.

Google Deject results

  • Powers a data warehouse on BigQuery, collating data from more than 700 restaurants for faster study production
  • Facilitates the piece of cake circulation of information and reports between franchisees and direction teams with Google Workspace
  • Supports innovative marketing campaigns with a powerful back stop that can handle millions of hits per day

Daily aggregated reports speed upwardly reactivity past a day

Practice hamburgers really come from Hamburg? This may still exist a matter of debate, simply the popularity of American-fashion burger joints not but in Hamburg but all over Frg, is articulate. Germany'southward summit two fast nutrient companies are both burger chains. One of them is BURGER KING®, a global make that welcomes more than 11 meg customers worldwide every day. The company arrived in Germany in 1976, when its first eating place opened in Berlin. It now operates more than 100 restaurants across Germany, with franchisees operating more than 600 restaurants of their ain.

"In the fast food industry, being able to move quickly is very of import. That ways delivering the correct promotion to our app or launching a viral campaign within days. To practice that across more 700 restaurants, we demand the support of the right technology."

—Oliver Mielentz, IT Manager, BURGER King® Deutschland GmbH

Previously a subsidiary of the U.S. business organisation, BURGER Male monarch® Germany became an contained company in 2015. Every bit a upshot, it needed to develop its own Information technology infrastructure, and the changeover needed to happen fast. "We had to put in place systems that would work for the entire network of franchisees and enable us to easily roll out campaigns," explains Oliver Mielentz, IT Manager at BURGER KING® Deutschland GmbH.

With the help of Google Cloud Premier partner Cloudwürdig, BURGER King® Germany chose Google Deject and Google Workspace every bit the right combination to suit its needs.

"In the fast food industry, beingness able to movement quickly is very important," says Oliver. "That means delivering the correct promotion to our app or launching a viral campaign inside days. To practice that across more than 700 restaurants, we need the support of the right technology."

Building a franchisee platform in simply three months

When a business has multiple franchisees, it's important to make sure everyone is on the same folio, peculiarly in the fast-paced fast food environment. "We have to collate data from all our franchisees and produce reports rapidly in social club to react to changes in client beliefs," explains Oliver. "That means processing every transaction that takes place in our restaurants." Post-obit the restructure, BURGER KING® Germany also needed to build a secure invoicing arrangement with data storage and optimize its advice channels.

"Using Tableau with BigQuery, we're able to produce reports very quickly. Previously, it took much longer, as data had to be fetched manually. Our reaction time is now nigh a business mean solar day faster."

—Oliver Mielentz, Information technology Manager, BURGER KING® Deutschland GmbH

With back up from Witter-Information technology, BURGER Male monarch® Federal republic of germany chose Cloudwürdig to build its BKD Connect internal platform on Google Cloud. Thanks to the prepare-to-go tools on Google Cloud, information technology was able to put its invoicing arrangement and data warehouse in place in but iii months.

For the BURGER KING® Germany data warehouse, Cloudwürdig built an ETL pipeline that channels ticket data for every sale into BigQuery. "Data is gathered from the restaurants," says Oliver, "and using Tableau with BigQuery, we're able to produce reports very quickly. Previously, it took much longer, as data had to exist fetched manually. Our reaction time is now almost a business organisation solar day faster."

As the ticket data for every transaction is stored in BigQuery, the marketing team tin easily see exactly which products are selling well. That's crucial for tweaking promotions every bit well every bit monitoring the supply concatenation to make certain enough produce is delivered to restaurants in response to changes in demand.

"Thank you to BigQuery, we take a speedy data pipeline that enables us to react on the same mean solar day to changes in the market place and eliminate bottlenecks in product," says Oliver.

Switching to Google Workspace to improve communication

To enable franchisees to sign in to its BKD Connect Platform, BURGER Rex® Germany needed a secure authentication system. To solve that problem, it chose to provide franchisees with Google Accounts. "It's actually easy to ready a new franchisee on the platform. I but create a new Google Account and Drive binder for it, and it'due south ready to go," says Oliver. Google Workspace likewise helps the franchise network to run efficiently, every bit daily reports are automatically saved to Drive and shared to the appropriate regional network. "Thank you to that system, it'due south much easier for any squad at headquarters to access the information it needs," Oliver explains.

BURGER KING® Germany also recently extended its employ of Google Workspace across the whole visitor. "Following an evaluation of our previous e-mail and productivity software, I made the decision to switch solely to Google Workspace" says Oliver. BURGER King® Deutschland employees now use Gmail, Calendar, and Drive for their 24-hour interval-to-day productivity needs. "We only but completed the migration, but already, anybody's happy," says Oliver. "It's and so easy to share a file using Bulldoze or ready a meeting on Calendar."

"We're big fans of Google Meet, and we accept two rooms here at our Hanover headquarters equipped with Google Run into hardware," Oliver adds. "The speech quality is good, and information technology's helpful to be able to see every participant, peculiarly when you're running a meeting with multiple franchisees."

Optimizing infrastructure to power innovative campaigns

The BURGER KING® app, bachelor for iOS and Android, helps the company to deliver a cracking client experience. Through their MyBK accounts, guests can access coupons and special promotions. "We had a actually interesting campaign for Easter: guests used the app to hunt for virtual Easter eggs," explains Oliver. "We knew it was going to be big, and our previous dorsum end wouldn't have been able to handle the traffic."

To enable the marketing entrada to go alee, BURGER KING® Germany moved the dorsum end of the app, along with its website, to Google Cloud. For developing and running its web and app back ends, information technology now uses App Engine and virtual machines on Compute Engine, besides as Memorystore and Deject Functions. For monitoring and logging, information technology uses Stackdriver, and Cloud CDN and Cloud DNS to easily handle its traffic.

"We ran the campaign without any functioning problems, fifty-fifty though we were receiving several million hits a day," says Oliver. Since migrating the back end to Google Cloud, the marketing team besides launched the popular "Escape the Clown" entrada. "That entrada blew our minds!" says Oliver. "It wouldn't have been possible without Google Cloud, because information technology required a lot of back finish capacity."

To develop the app infrastructure it needs, BURGER King® Germany relies on Cloudwürdig. "Working with Cloudwürdig is peachy because the team has the same active mindset equally us," says Oliver. "When we have a new idea, we simply set a meeting, and in a couple of days the new infrastructure is in identify. For Escape the Clown, it but took a few weeks to get everything ready to launch."

Leveraging integrated tools to grow the business

Using Google Cloud together with Google Workspace enables BURGER KING® Germany to run its franchise network efficiently, while keeping its Information technology squad lean. "Google Cloud and Google Workspace are the perfect fit for the way of working at BURGER Male monarch® Germany," says Oliver. "Many of the company's operatives are often on the route, visiting restaurants and franchisees. With these tools, they can work flexibly and react apace to the situation on the ground."

"In club to grow the business, we need to use the information nosotros receive every 24-hour interval to understand exactly what is happening in our restaurants. With the tools provided past Google Cloud, we tin go more guests through the door and offer them a meliorate experience."

—Oliver Mielentz, IT Managing director, BURGER King® Federal republic of germany GmbH

Information technology besides helps to continue infrastructure costs under control. "With Google Deject, we just pay for what we use, which is really important for united states of america," Oliver explains. "It ways nosotros can scale up quickly if we see an opportunity to react to a trend in customer behavior and launch a new marketing entrada that resonates with the moment. When it's finished, we tin can and then scale downwards again, and that definitely saves the states money."

BURGER KING® is now working with Cloudwürdig to add more functionality to the BURGER Male monarch® app using Google Kubernetes Engine. "We like to piece of work with customers long-term to support their digital transformation. BURGER KING® Deutschland is a great example of how ane project can develop into a neat collaboration," says Benny Woletz, Managing Managing director of Cloudwürdig.

BURGER KING® likewise plans to expand its presence in Federal republic of germany and proceeds a greater market share by further tailoring both its marketing and the manner it runs its restaurants to answer its guests' needs. "In order to grow the business, we need to use the data we receive every twenty-four hour period to understand exactly what is happening in our restaurants," says Oliver. "With the tools provided by Google Cloud, nosotros can go more guests through the door and offer them a better feel."

About BURGER Rex® Frg

Founded in 1954, BURGER Male monarch® is the 2d largest fast nutrient hamburger chain in the world, serving affordable food and beverages in 100 countries.

Industries: Retail & Consumer Goods

Location: Federal republic of germany

Most Cloudwürdig

Cloudwürdig is a leading cloud service provider based in Frg, specializing in the implementation of Google Cloud.